“These varying viewpoints and methods bound by function, clarity and simplicity produced a distinctive graphic language which moved away from their political beginnings and emerged as an integral part of mass culture, for the purpose of selling products and ideas in the commercial and cultural arenas,” the pair told us in their description of the book. Among some of the more noteworthy names are Paul Rand and Alexey Brodovitch, however, the book also includes the work of many “true discoveries,” designers whose work although not widely documented, very much contributed to and helped shape this monumental phenomenon. The book is the first comprehensive documentation of the movement and features the work of over 60 graphic designers across 900 pieces of work. “Virtually all good design in our world today is either an adaptation of the visual language of Modernism or a reaction against it,” state Steven Heller and Greg D’Onofrio in the introduction to their new book The Moderns: Midcentury American Graphic Design.Ī movement that originated in the Bauhaus in the 1920s, Modernism revolutionised the way we combine typography and imagery and affected every corner of the international design community between the 1930s and 1960s. Modernism transformed American graphic design in the mid-20th Century and established a visual language that still holds authority today impacting the way many designers work.
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